Essential Botanicals for the Beauty Industry

Skincare and Beauty | Small Business
Essential Botanicals for the Beauty Industry

Herbs were used as an ancient remedy that can be traced back to the Egyptians and other ancient civilizations. Though herbs were initially used to flavor and preserve food, it wasn’t long before the uses for herbs expanded. Before making their way into skincare, herbs were used to scent perfumes and lotions. So, it wasn’t a big leap to start using different herbs as treatments for our largest organ, the skin.

The benefits of herbs like rose petals, jasmine, and lavender go further than being flavorful or good for the body. When used in skincare, these herbs help soothe dry skin, replenish skin cells, treat hyperpigmentation, kill bacteria, reduce inflammation, and more. Not only do the herbs provide restoration to skin and hair, but herbal ingredients can also be used for color and to make products smell incredible without synthetic ingredients.

Using herbal formulas for skincare started in ancient civilizations. In Greece, people would use olive oil as a moisturizer and yogurt as a kind of facial mask. There were, of course, many other countries that used herbs and anything that grew naturally for skincare, in places like India, Korea, and other parts of Asia. These ancient techniques are particularly fascinating to people today who are looking to the past for natural treatments for skin and body care.

Right now natural skincare products are on the rise. In fact, 70% of the global market revenue within the skincare market come from natural skincare products*. With the popularization of essential oils in the United States and other areas of the world, people in the West are now realizing the incredible natural effects of herbal ingredients. A couple of notable trends in the beauty industry this year are the notion of cleanical skincare and fermented ingredients.

What is cleanical (clean + clinical) skincare? It means going beyond using only clean ingredients like herbs and botanical extracts in beauty products. The movement pushes for proof of the efficacy of those herbal formulas, knowing where ingredients are sourced, and an overall concern for sustainability.

We talked to herbalists to find out which botanicals are essential for skin and beauty products and why these herbs and plants repeatedly make the top of the list.


Rose Petals

Beyond the delightful smell and beauty, rose petals have numerous healing properties both in and outside the body. Rose petals’ astringent qualities are beneficial for soothing inflammation making them great for toning, tightening, and nourishing the skin. Rose can be boiled or extracted and added to beverages for a boost of vitamin C and antioxidants, treating your skin from the inside out. It can also be infused into oils and facemasks or even fermented to exfoliate and enhance the skin's microbiome. Rose petals have antiseptic properties and therefore can be made into a rinse to treat scalp irritations, revitalize hair and possibly promote new growth.
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Jasmine has a long history of being used in soaps and lotions to help moisturize the skin, bringing balance and elasticity. It even has pain-relieving, antibacterial, and antiviral properties thanks to its natural biochemical compounds. Its intoxicating smell is sweet, fruity, yet musky, making it a triple whammy of an ingredient to include in skin products and cosmetics. With all of the potential benefits, more companies are trying to figure out how to use jasmine in more natural beauty products.
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Lavender is used by multiple industries for its potential healing properties, beautiful color, and calming fragrance. The oil of lavender flowers is a potent anti-inflammatory, anti-microbial, and antiseptic that is used to make a variety of cosmetic products like floral water, facial toners, soap, shampoo, lotions, creams, and other personal care products. Lavender is one of the well-known herbs that may have the potential to boost hair growth. More studies have to be done, but if nothing else, it will make the hair you do have smell amazing.
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The calendula flower, also known as marigold, has been used for centuries for healing. In modern times it has been used mainly as an effective way to treat dry, chapped or sunburned skin. The bright yellow-orange petals contain anti-inflammatory and antioxidant compounds like lutein that are used to make nourishing facial serums, soaps, oils, creams, and lotions. This mighty plant is heavily studied, so undoubtedly more benefits of calendula will be discovered in years to come.
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Yarrow is a delicate-looking flower in the daisy family cultivated in a variety of colors. Dried yarrow flowers can be infused and used as an astringent to help reduce inflammation and redness caused by minor skin irritations like bug bites and blemishes. It's a great antiseptic herb that clears the skin of bacteria and prevents breakouts. Yarrow is often infused in oil for making various cosmetics, ointments, and lotions.
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When herbalists talk about the best botanicals for skin and beauty, they don’t stop at recommended topical applications like matcha-infused creams and lotions. Drinking teas and other plant infusions can help your skin as much as whatever you’re rubbing into it. Rooibos tea, white tea, and green teas are all rich in antioxidants which can reduce inflammation and attack free radicals known to damage skin cells. Antioxidants are important for skin health and can possibly help fight the signs of aging.
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Spearmint is a prolific herb known to be more potent than peppermint, with excellent antibacterial and anti-inflammatory properties. These properties, mixed with the soothing menthol make for a perfect facial cleanser. Spearmint’s antibacterial qualities can help prevent acne when applied to the skin, but there’s more to breakouts than oil and bacteria—hormones can also play a part. Tea made from spearmint leaves has an anti-androgenic effect that can help improve hormonal imbalances and prevent the production of excess sebum on the skin to curb hormonal acne.
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Hibiscus is a good source of vitamin C, and it has natural alpha-hydroxy acids and omega-3 fatty acids, which are essential for maintaining healthy skin, hair, and nails. The dried, powdered flowers, known for their vibrant color, are used to make cosmetics and other beauty products like shampoos and conditioners, body washes, lip balms, facial scrubs, lotions, soap, bath bombs, and more. Like so many other botanicals, there are plenty of uses and benefits of hibiscus both in the cosmetics and culinary industries.
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Commonly used in the kitchen, rosemary’s aromatic, pine-like leaves have high levels of carnosol, rosmarinic acid, and other active compounds. These compounds are potent antioxidants that are often used as a natural preservative in different oils and cosmetics. Rosemary extract’s antioxidant and antibacterial properties can help fight acne, help reduce the signs of aging and support healthy hair growth.
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If you’ve made it through all ten of these essential skincare botanicals, you’ve realized that antioxidants are crucial to overall health inside and out. Chamomile is no exception, making it a popular natural ingredient in skin and hair care products. Its active ingredients include anti-inflammatory flavonoids and coumarin, which help prevent and reduce inflammation-related skin irritations including eczema and acne.
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There is a reason natural products have such a hold on the skincare market today; people trust methods they can understand and that have been used for longer periods of time. Herbal ingredients are a large part of why natural skin and body care products are appealing. Not only do herbs like jasmine add a fruity, sweet smell to any lotion or soap, but it treats the skin as well. So, if you’re trying or making a new skin or body care product, whether anti-aging, wound-care, or hair care, try one with natural, herbal ingredients and discover the possibilities that plants can bring to your products.

Source * FACT.MR