The Rise of Boba Tea: A Global Phenomenon

Boba tea, also known as bubble tea, has transformed from a niche Taiwanese beverage to a global sensation. This unique drink, characterized by its chewy tapioca pearls or bursting pearls and a wide variety of flavors, has captured the hearts and taste buds of people around the world.

Cultural Impact of Boba Tea
Why Boba is Trending
Must-Have Boba Tea Flavors
The Future of Boba
Buy the Tea Behind the Trending Flavors


Boba tea's appeal lies in its versatility and customizability. It comes in an array of flavors and varieties, from classic milk tea to fruit-infused teas, and can be served hot or cold. This adaptability has made it popular among a diverse audience, from teenagers seeking trendy beverages to adults looking for a unique treat.

Boba tea has been around for decades. However, it has seen much of its popularity in the last couple of years thanks to Gen Z. In 2022, the global bubble tea market was valued at approximately $2.75 billion, and it is projected to continue to grow over the next 6 years. Social media has played a significant role in this expansion, with visually appealing photos of colorful boba teas and creative toppings driving curiosity and demand.

With boba shops popping up everywhere, large chains like Starbucks adding boba to their menus, ready-to-drink options, and packaged boba tea kits available, it’s clear that this Taiwanese tea is trending large. The explosion of boba tea in the global market is not just about its unique texture and taste, but also about the fun and creativity it offers. From bustling boba shops in urban centers to ready-to-drink bottles in grocery stores, the accessibility of boba tea has never been greater. For those who enjoy a hands-on experience, packaged boba tea kits allow enthusiasts to create their favorite drinks at home, experimenting with flavors and toppings.


As the boba tea craze continues, exploring a variety of flavors is part of the fun. Here are three must-have boba tea flavors that are trending:


Matcha boba tea has become a favorite for its velvety, sweet, and slightly vegetal flavor profile. Matcha, a finely ground powder of specially grown and processed green tea leaves, offers consistent, calm energy and is filled with antioxidants and vitamins. The earthy notes of matcha perfectly balance the sweetness of tapioca pearls, making it a refreshing and healthful choice. If you are looking for natural alternatives to coffee, add Matcha to your list.

How to Make Matcha Tea
Matcha tea is simple to make and doesn’t require any steeping time, making it quicker than making traditional black or green tea.

Matcha tea


1. Heat water to Heat water to 175°

2. Heat water to 175° (not boiling) Use about 1 teaspoon of Matcha for about ¼ cup of water. Sift the powder into a bowl and add water. Use a bamboo whisk to incorporate into a frothy brew or add sifted powder and water to a mason jar and shake.

3. It’s ready to drink as is, or can be mixed with frothed milk, sweetener, ice or tapioca boba pearls as desired.


This slightly sweet and calming flower is an excellent complement to both matcha boba milk tea and traditional black milk tea. Lavender's floral notes add a unique twist to the creamy texture of milk tea. You can infuse dried lavender directly into the milk or steep it with black tea before adding cold milk for a fragrant and soothing beverage. You can even make a lavender-infused simple syrup to sweeten a variety of boba teas.

How to Make Lavender Simple Syrup
This is an easy recipe that you can make ahead and have on hand to sweeten a variety of boba milk teas, cocktails and other herbal drinks.

1 ½ cups sugar
4 cups water
2 teaspoons vanilla extract
¼ cup dried lavender flowers


1. Heat the sugar, water in a saucepan; boil gently for 5 minutes.

2. Stir in the lavender flowers and heat 1 minute more.

3. Remove from heat. Cool and strain the syrup, removing the lavender blossoms. Store in a glass container with a tight-fitting lid.


Chai lattes have become a fan favorite at tea and coffee houses worldwide. The familiarity of this spicy, milky tea makes it an easy and popular choice for boba tea menus. Chai’s blend of spices like cinnamon, cardamom, and cloves pairs beautifully with the chewy tapioca pearls, offering a comforting and exotic flavor profile.


Looking ahead, the boba tea industry shows no signs of slowing down. Innovations continue to emerge, such as new flavors, healthier ingredients, and sustainable practices.

Boba tea has also inspired other culinary creations, including boba ice cream, boba cakes, and even savory dishes incorporating tapioca pearls. This creativity highlights the drink's potential to evolve and remain relevant in the ever-changing food and beverage landscape.



Boba tea’s journey from Taiwan to a global phenomenon is a testament to its unique appeal and adaptability. As it continues to evolve, this beloved beverage will likely remain a staple in cafes and kitchens around the world, delighting new generations of boba enthusiasts. If you’re in the business of boba or want to be, we’ve got you covered in the tea department. Monterey Bay Herb Co. offers a wide selection of teas for boba. From bulk matcha and chai to fruity teas or traditional black tea, you can buy it all on our website at wholesale prices.