Customer Spotlight

SKINCARE & BEAUTY INDUSTRY

herb co customer spotlight
Herb'n Eden

HERB’N EDEN

All-natural, hand-crafted skincare

herbneden.com

 

QUICK COMPANY STATS (as of 2022, Q3)

CORE PRODUCT | All-natural, hand-crafted soaps & skincare
INDUSTRY SECTOR | Skincare & Beauty
LOCATION | Douglasville, Georgia (Atlanta metro)
NUMBER OF EMPLOYEES | 30+
FOUNDING YEAR | 2016
CUSTOMER OF HERBCO SINCE | 2022

Herb'n Eden

FEATURING HERB’N EDEN

Terran and Quinton Lewis started their soap business in a one-bedroom apartment and have grown it into a thriving online and retail business. They come from humble beginnings with roots in urban farming and attribute much of their success to the strong personal connection they have with Herb’n Eden’s customers. We are thankful that they took to the time to share their story, the challenges, and inspiring advice that is applicable to any small business owner.



Herb'n Eden Origin Story

Herb’n Eden Origin

How did Herb’n Eden get its start?

Quinton: After high school, I worked for a contractor—a real Mr. Miyagi type—doing manual labor. He ended up teaching me all about growing food and biodynamics. Biodynamics is a very spiritual type of planting and growing—syncing with the moon phases and the entire ecosystem. The health of the soil is a big part of biodynamics, and I got really into it.

Terran: Around the same time, I saw a flyer about an internship for a local urban garden. I knew that Quinton was interested in soil and growing, so I encouraged him to apply. I eventually also started working at the farm. It sparked a drive in us to learn more skills, to learn more about plants, and inspired us to become more community-minded.

We started working the farmers’ market and got exposed to more natural products, which eventually led me to try my hand at making soap. I just really fell in love with it.

First Sale?

Terran: The first bar I made was a melt-and-pour lavender soap. This lightbulb went off in my head—I can make this myself, I know exactly what is in it, and since we shower every day, it is a great way to get the extra benefits from herbs. I eventually learned how to make soap from scratch and started to sell to friends and family. By 2016, we were selling at the local farmers’ market, at events and at church. Then we opened our brick-and-mortar store in April of 2019. The farmers market was foundational to our business. It allowed us to meet people in person and make personal relationships. Those people we met and sold to at farmers’ markets, I think are still customers to this day.

Biggest risk taken?

Quinton: Honestly, the massive growth in sales from January 2020–the summer of 2020 was so risky. I wouldn’t recommend it. We were behind on orders by two months. I was purposely trying to slow the orders down by telling people it would take 4-6 weeks for us to ship, but people were still buying and sales were doubling month over month. 2020 was the first year that we put together a marketing budget for ads and stuck to it—scaling up every month. When the pandemic happened, people became more concerned with self-care, hygiene, and buying online—and we benefitted. Then came civil unrest, and more people were moved to support black-owned businesses like ours. It was the perfect storm.

We never wanted to put “sold out” on an item, no matter how far behind we were in production because we needed the capital to grow. We had a window of opportunity and had to take it.

Herb'n Eden Team

Herb’n Eden Team

Who is on the Herb’n Eden team?

We have over 30 people on staff working in production, processing, fulfillment, HR, customer service and marketing. We will continue to add to the team as we grow.

Surprise talents that helped?

Quinton: Years before Herb’n Eden, I started a landscaping company. It forced me to learn more about marketing and business. That knowledge and experience was helpful as we established and grew the soap business.

What have you all learned along the way?

Terran: The biggest thing that I have learned is to prioritize mental health. You have to balance so many things running the business. It’s a challenge to balance personal life and getting swallowed up in the day-to-day of the business. So, definitely make sure your mind is good so that you can be better prepared to handle all the unexpected things and moments of pressure. You are the person running the business, so you need to take care of yourself.

Another thing would be finding new ways to work with others and that communication is key. I work with so many different types of people to get things done and to run the business—plumbers, shipping partners, ingredient sources, packaging companies, content creators. Bringing all of the pieces together is like wrangling stars into a constellation. Streamlining the shipping process was a big learning experience. By talking with USPS, we learned that they had the same pain points around shipping our product as we had around getting it shipped. We communicated and came up with a solution that worked for both of us. Just asking them what would make their job easier, actually my own job easier.

“The biggest thing that I have learned is to prioritize mental health...making sure your mind is good, so that you can be better prepared to handle all of the unexpected things and moments of pressure...”
― Terran Lewis, Founder, Herb’n Eden


Herb'n Eden


HERB’N EDEN & HERB CO. INGREDIENT SAMPLE

Rose

ROSE

Rose petals provide both anti inflammatory and astringent properties, making it perfect to tighten and tone the skin. Herb’n Eden uses rose petals as one ingredient in their Botanical Bath Soak and Rosewater Kefir and Lavender Bar soap—both calming and moisturizing.

Buy Rose »
Activated Charcoal

ACTIVATED CHARCOAL

Activated Charcoal is the main ingredient in one of Herb’n Eden’s popular bar soaps. They’ve combined it with peppermint essential oil for an invigorating, deep clean.

Buy Activated Charcoal »
Lavender

LAVENDER

Lavender is often included in skin products for its calming properties, but may also help skin conditions like acne and eczema. Lavender is a key ingredient in several of Herb’n Eden’s soap, bath and facial serums.

Buy Lavender »
Chlorella

CHLORELLA

Chlorella is packed with nutrients that nourish the body. Herb’n Eden uses it in their natural soap bar in combination with neem, typically used to treat hair and skin conditions.

Buy Chlorella »
Calendula

CALENDULA

Calendula is a favorite herb among skin and beauty products, for good reason. It has anti-inflammatory and antibacterial properties and has been used to soothe dry skin. Herb’n Eden uses it in several of their salves, serums and soaps.

Buy Calendula »

How did you source your herbs when you started your business?

Quinton: Because of our relationships with the farm we worked at and the farmers at the local markets, we tried to source locally. As the business started to scale up, it was harder for them to meet that demand. I was on the phone with one of our vendors, and we got to talking about the different products and ingredients that we needed to buy. When it came to herbs, that’s when he mentioned Ameriherb (acquired by Herb Co.). They had everything we needed along with good prices.




Herb'n Eden Core Values

Herb’n Eden Core Values

Herb’n Eden Mission/Vision

To use the power of plants to create products made with simple ingredients that you can trust.

Core Values

Authenticity—being transparent about our processes and ingredients

What makes your company different from other natural soap companies?

From the very beginning we have documented our story along the way and put it out on You Tube and social media. Not many other companies have done that so intimately.

Customer Profile—who keeps coming back for your product?

Women who are mothers, ages 30–55 and are interested in natural products is our sweet spot. People looking for personal care products that they can really trust.

Bubbles




Herb'n Eden Industry + Business

Herb’n Eden and the Skincare Industry

What are some industry trends you see?

We’ve seen CBD become an ingredient trend in the industry. Bath bombs and candles are very popular as well. We have also noticed that some of our most popular products include tea tree, turmeric and activated charcoal—these ingredients are still gaining traction with customers.

What are some upcoming challenges?

Inflation, ingredient costs rising and having to raise product prices.

Helpful resources for starting your own company

  • Books. In the beginning, I read a lot of books about growing a small craft business. Now we are reading about leadership and working on becoming better leaders. Taking courses, constantly learning and building knowledge around the products, and running a natural business.
  • For business and marketing, Gary Vaynerchuk is inspiring.
  • Networking and seeking out mentors. I reach out to other businesses that we admire—bigger or smaller than us, make a personal connection, spend time with them and learn from each other.

What are some next steps for Herb’n Eden?

Terran: From the beginning, we’ve had a goal to take over the bathroom. I really want to improve our deodorant formula and would also like to have a toothpaste. Soap, deodorant and toothpaste are the three core products in personal hygiene for most people. Eventually, we would like to move into home products—house sprays, candles and maybe even natural household cleaner.

Quinton: Improve the website and customer experience, and would also like to provide more education about the benefits of herbs and personal care. I’d like to work with influencers and build up our internal creative and marketing team.