Sip Herbals on Business and the Industry
Sip Herbals
Mission To provide a healthy alternative to coffee. To positively impact people’s daily ritual.
Sip Herbals Vision
Get clean coffee alternatives in the hands of people all over the world.
Core Values
One of our core values at Sip Herbals is “Fun.” This value stemmed from our own journey, driven by health concerns. We understand the emotional connection people have with their favorite beverages, even when health issues force them to make changes. We want to bring back that sense of joy and warmth associated with cherished rituals.
What have you learned along the way?
I started out with powdered herbs, thinking that would be the way to go, but it ended up that we needed that “brewed like coffee” feel and Herb Co. was helpful in figuring out the right cut of chicory, carob and dandelion that we needed for that. They also gave me the ability to buy products at a certain quantity for an affordable price while experimenting with different blends and recipes.
Biggest Risk Taken?
Emptying our savings to launch new flavors.
Business and Product Inspirations
Tazo tea is a huge inspiration. They took it from one tea and grew it into so much.
Product Goals
I want to grow our direct-to-consumer business first, and then go from there.
Helpful resources for starting your own company
- A group called Included CPG—a support group for BIPOC leaders of consumer packaged goods companies.
- Startup CPG—I learned so much from them.
- Scroobious—They help underrepresented founders improve their pitch deck and understand what investors are looking for.
- “How I Built This” podcast.
Best Advice Received
Be willing to be wrong. Be open and curious. It will help find solutions to problems.
What ingredient trends have you seen in your industry right now?
Adaptogens and mushrooms are a thing, we are not. We will remain clean and minimal and not chase the trends.
